SoulGrown: How the search for the perfect jacket led to this Alabama apparel brand

"It all started with the search for the perfect jacket. As an avid outdoor sportsman and attorney, Radcliff Menge often found himself caught between two worlds. There was the country, where he developed a passion for hunting and fishing as a child, and there was the city, where he worked as a mergers and acquisitions lawyer in New York. Equally comfortable in both environments, Menge sought a piece of outerwear that was similarly suited to both."

https://soul-grown.com/how-the-search-for-the-perfect-jacket-led-to-this-alabama-apparel-brand/